Why is it important to have a website for my business?
Now a days, Customer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.
Today, the number of people who use the internet to find businesses has increased manifold and yellow pages have nearly been reduced to dust. According to Adaptive Marketing, in 2019, 97% of people searched online (using Search Engine Google, Yahoo, Bing, etc.) to find a local business near them.
Let’s assume if someone is looking for business-related needs, he/she is not going to go for a door to door inquiry. He/she just going to type on their phone search engine “ABCD” services. And, the customer goes to another company. Around 8O% of people research a business or service on the internet prior to making a purchase decision.
Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website.
'85% of Candians research business online yet 46% of business owners justify not having a website by thinking they don't need one.'
Bill Gates
2021: The year of Technology, Innvoation and Automation
We all know 2021 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need.
From the healthcare sector, Job portal, well telemedicine sector to on-demand services, every sector is implementing tech solutions and everything is available online.
Top 7 reasons why your business needs a website in 2021
A Website proves to gain your business 'Credibility'
The 21st century cusomter is a skeptic; in fact, 60% of people stated that they won’t trust a business without a website. They will ask first question “Where is your official website?” when you tell people about your business. The truth is that people have become smart these days. They think 10 times before making any business decision. Having a good website instantly boosts your credibility as a legitimate business.
People are searching for you 'Online'
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service.
You need to have answer of basic questions 'Quickly'
People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
● Who are you?
● What do you do?
● How do I contact you
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user struggling to get details information.
Your Business can be available online '24*7=365 days'
Your website can be available 24*7=365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
So having a website means that your content is available to users anytime during the day, as per their convenience. So whether someone visits your website in the dead of the night or during the day, in some way you’re always interacting with them.
Being accessible at all times supports marketing and increases sales dramatically, and this is especially true for e-commerce companies. It also is a step towards effective customer service and relationship building.
The joy of having your own website is that your business will be constantly available. Consumers now expect businesses, even small local ones, to be available online 24/7. That's why it is so important to invest in a quality website.
Unless you’re online, customers won’t 'Find You'
When was the last time you trudged through a phone book to find a local service? Those days are long gone. Instead, the smartphone has taken over, and now it completely dominates how people access the Internet.
An enormous 70% of adults in the World own a smartphone. That figure rises to 90% when you focus on 16-24 year-olds. Crucially, they’re not just using their phones to take selfies with. For banking, shopping, and booking appointments, young people especially now turn to their phone first.
You Need a 'Digital Business Card'
Word spend, on average, 23.6 hours online each week and nearly 5 hours every day on their mobile devices. So, if you want to be discovered where people are spending their time, it’s essential to have accurate information about your company accessible in that space.
A website acts like a digital business card for a company: people can reference it again and 5again for things like contact information, names of employees, services offered and more.
Fading Social Media 'Reach'
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before.
There are a number of drawbacks to only using social media to promote your business online. Firstly, social media sites regularly change their algorithms, and this can affect the reach of your posts. Unless you have a lot of spare time to dedicate to understanding these changes, it’s not a great idea to only rely on Facebook and Twitter to promote your business. Don’t be deceived into thinking that your business is reaching a large audience just because Facebook has a large number of users.
Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.
Just because..
You need to have own a website for business in order to compete with those services that are targeting customers through the web. Speed, efficiency, and ease of access are all top priorities for consumers looking for a service.
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